How to take advantage of your branded content and transform it into a real asset that generates qualified business?
This workshop aims to understand the fundamentals for the deployment of an effective content strategy. From the detection of topics via social listening and SEO to the amplification of content via media levers, via the distribution of expert content on your UX optimized site and your social media, all the key steps will be studied and illustrated by concrete examples in B2C, B2B on a local and international scope.
Objectives:
– Understand the different key steps of an effective content strategy
– Identify the needs of your different targets on the digital market
– Produce and distribute quality content that meets users’ expectations
Level : confirmed or expert
Experts: Cécile Lorenzini (Vanksen)
IMPORTANT
Cet événement est strictement réservé aux membres du Paperjam Club et fera l’objet d’une vérification. Vous pensez que votre entreprise est membre ? Vous pouvez prendre votre billet et inviter vos collègues à le faire également
Vous n’êtes pas encore membre ? Demandez un voucher découverte en écrivant à
club@paperjam.lu
.