This workshop aims to understand the fundamentals for the deployment of an effective content strategy. From the detection of topics via social listening and SEO to the amplification of content via media levers, via the distribution of expert content on your UX optimized site and your social media, all the key steps will be studied and illustrated by concrete examples in B2C, B2B on a local and international scope.
Objectives:
– Understand the different key steps of an effective content strategy
– Identify the needs of your different targets on the digital market
– Produce and distribute quality content that meets users’ expectations
Level : confirmed or expert
Experts: Cécile Lorenzini and Vanessa Diemer (Vanksen)
IMPORTANT
Participants in our events are informed that they may appear in photographs taken during the event. These are intended to be published in the written or digital media published by Maison Moderne.