I hate to break it to you, but whether you like it or not: you have a personal brand.
The impression that you leave on people is often a key element in getting that job, boosting your sales, or signing a client.
Yes, your personal brand can help you land new opportunities – if you take the time to tell your story in an engaging way.
A unique and powerful personal brand needs a solid digital home, and Linkedin is THE platform to host it.In this workshop, we’ll help you find your story and create a rock-star Linkedin profile.
Then, we’ll look at strategies to make new connections, build credibility, and create new (business) opportunities.
You’ll learn how to do all of this while gracefully striking a balance between being authentic and being professional. Because newsflash: people like to make human connections. Stop ignoring the power of a personal brand. Own your story. Starting today.
Level: Beginner and intermediate Linkedin users
Objectives:
– Understand what a personal brand is and how it can help you reach your goals
– Discover the art of storytelling and learn to tell your own unique story
– Familiarize yourself with the Linkedin platform
– Optimize and review your profile (photos, headline, summary, experience, skills, etc.)
– Get endorsements and support from your Linkedin network
– Track your progress with Linkedin statistics
– Engage with your network with confidence and proper etiquette
– Create, plan and post content that generates engagement
– Bonus: Film and edit your own videos on your smartphone
Expert: Christine Homolko (SnT)
IMPORTANT
Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.