With Search Engine Advertising, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What’s new in AdWords? How to build your strategy? What are the necessary means?
Level: All levels
Expert: Gérald Claessens (Knewledge)
Objectives:
– Know how to evaluate the opportunities presented by Search Engine Advertising
– Understand the operation of the largest online advertising agency
– Discover concrete examples of successful projects in SEA
– Learn how to spread an Adwords budget
IMPORTANT
Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.
Source: Paperjam
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