Inbound Marketing 101 – How to make customers come to you
Forget old tactics that focus on interrupting potential customers with your sales message. Instead, provide helpful information, and they will come to you – guaranteed.
Inbound marketing has become a key cornerstone for brands that have realized how customer behaviour is changing. You don’t know whether inbound marketing has a place in your organization? You see the value of inbound, but aren’t sure where to start? This workshop takes you through the basics of a successful inbound marketing strategy in 2018 and shows you how different inbound channels and techniques can help you grow your business and your revenues.
New consumer behaviour: traditional buyer journey vs modern buyer journey, integration of multichannel, digital in decision making, trust in reviews, and more
The basics of inbound marketing logic, techniques & goals. Pull vs push marketing. Overview of main inbound channels: influencers management, content marketing, paid (SEA, SMA), SEO
From lead generation to lead and client nurturing: how to do it right, boost conversion and create brand advocates
Marketing tech stack for a modern marketing team
Talkwalker as an inbound driven marketing organization. Our marketing structure & how it responds to the new market developments and challenges
Takeaways & tips on starting on your inbound marketing journey
Expert: Elena Melnikova, VP Marketing (Talkwalker)
Level:
All levels
Objectives