-Use of the Funnel Plan online tool – define its objectives, define tactics to find prospects and advance in your sales pipeline
– Review of the steps of a marketing and sales plan – what are the challenges B2B companies face and what are the best practices
– Definition of sales targets for 2020
– Review of the problems of your target(s) and your solutions
– Discussion on your commercial capacity for 2020 – what are the key steps (buyer journey) to find and progress your prospects ? Which tactics (online, offline) to use and at what stage of the buyer journey
– Alignment between marketing and sales teams
– Review of the elements for the follow-up and optimization of marketing and sales actions
– Implementation of commercial performance reporting
Level: Confirmed
Expert: François Delvaux (Partner, Minds & More)
Objectives:
– Understand how to develop a marketing and sales plan to achieve more growth
– How to align teams with common objectives
– Identification of marketing tactics (classic and modern) that are a priority and have a greater impact
IMPORTANT
Participants are hereby informed that they are likely to appear on photographs taken at the event. These are intended to be published in print and/or digital media published by Maison Moderne.